J.Kwan

Challenge

J.KWAN wanted to penetrate the highend fashion market but was struggling with getting traction from their ideal buyers. Although competition was low in their area, high fashion customers tend to be loyal to brands they trust.

Strategy

After identifying J.KWAN’s target audience, we developed a few advertising campaigns that will get new buyers to take interest in their clothing line. We planned a few exotic shoots and retargeting campaigns that made their brand comparable to her competitors - the surveys we conducted gave us lots of insights for what her buyer wanted.

Additionally, our influencer marketing strategy helped them get a lot of attention in a short amount of time.

Results

J.KWAN is now a leading competitor in their market. The brand trust increased 150% and as a result of our advertising efforts, their sales increased significantly, 62%. The brand and its content has also taken a huge leap.