Anki King + John Mitchell
Challenge
Both Anki King and John Mitchell were in need of more exposure. They have been painting for 30+ years and wanted more fans and buyers of their work.
Strategy
Both Anki and John are very unique in their painting styles, but as painters, you need to build an audience to sell you work. We created content for both that allowed them to share their story and build desirability for each painting.
Additionally, we created a strategy to help them get into press releases that are targeted towards buyers.
Results
Anki King and John Mitchell has received the most engagement on all their posts since Artlet. They have sold more pieces and request from potential buyer.
In addition, both artists ended up being placed in a few different publications, documentary films, speaking arrangements, and art exhibits.